MeetMe: The Favorite Chat-Based App Helping People Make High Quality Contacts — Whether It Is Friends or Dates

Launched by siblings Catherine, Dave, and Geoff prepare in 2005, MeetMe is a well known social networking software that promotes men and women to get by themselves on the market and get to understand multiple men and women — no matter whether they can be trying to find friendship, a date, or a relationship. Using its fun talk functions and relaxed planet, MeetMe takes the stress off singles discover that special someone and helps them only benefit from the connection with communicating using the internet.


Catherine Cook along with her cousin Dave happened to be 15 and 16, correspondingly, when they began at a senior high school in Skillman, nj-new jersey in 2005. It actually was those types of schools in which everyone knows everyone, having been in identical classes collectively since preschool.

With solid relationships already created and striving to-break into those social sectors, Catherine and Dave made a decision to develop a website in which they can meet new people at their unique class. They looked to their older hookups uncle Geoff, that has experience with the field since president of and, for monetary help.

By outsourcing certain elements they didn’t have knowledge performing (e.g., internet development), the prepare young ones were able to fast release (later being in 2005.

Inside the very first few days, above 400 college students using their class had joined, and within 9 months, 2,500 times a lot more pupils had joined from schools nationwide.

« that is whenever we knew there clearly was a much bigger chance here, » Catherine said.

They rebranded their goal to add assisting anybody (not just high schoolers) anyplace satisfy new-people, and myYearbook formally changed into in 2012.

Now with well over 1.1 million users of various age groups, MeetMe has grown to become one of the most preferred social media sites for connecting and communicating with new people around the globe — should it be for relationship, matchmaking, or relationships.

Fun, Intuitive Chat properties Draw Users In

In 2014, MeetMe people had been sending over 10 million chats everyday. In 2016, it really is struck to 30 million, which proves the talk features are probably typically the most popular — and remarkable — part of this site.

« the reason why our very own cam element has taken off is we managed to get much more real-time and much easier to transmit chats, » Catherine stated.

With 90percent of MeetMe’s website traffic coming from smart phones as well as the normal cellular user utilizing MeetMe an average of 159 occasions four weeks, the business has mastered the art of « apping » aswell.

« it’s a good idea — if you are waiting in-line at Starbucks or on a train system, you can check in and commence a talk. The cellular experience allows for more involvement, » Catherine mentioned.

MeetMe continuously strives to increase not only the actual quantity of these connections but furthermore the high quality. Presently, they have a team focusing on whatever name a « recommendation engine, » using on-site conduct and comments from users to show them men and women they truly are more likely to get in touch with or get a reply from when they initiate the dialogue.

They’re additionally in the exact middle of altering their particular feature « Feed » to « Discuss, » that may go from location-based to a wider online community that mixes people that desire to explore interests like fitness, movies, or anything.

« that provide all of our people the ability to talk more in an organization environment, and that is a little more like real world, » stated Catherine, just who likened MeetMe toward neighborhood bar. An online Cheers, if you will.

« when you’re out, you definitely have one-on-one chats into the area club, but a lot of the time you’re with friends. In my opinion that’s important to merge the web based and real life in that way, » she mentioned.

A Pressure-Free Environment Keeps Them Coming Back for More

When signing up for purely a dating website, the process frequently includes responding to a detailed questionnaire, selecting the right look parameters away from an apparently endless quantity of solutions, and determining the number one match from thousands — all of which heavily flights on finding that significant other. MeetMe is more about encouraging individuals get-out indeed there and interact with other people — whatever it causes.

Indeed, 89per cent of members say they like to end up being pals with some one before dating, making the effort to get to understand person and make certain the connection is really indeed there. Catherine said this sort of environment helps eliminate that buying people mindset that can take place in internet dating.

« when you are into a conversation or a talk trying only link and speak about some thing, i do believe it could feel more serendipitous than in case you are scrolling through profiles, » she stated. « you will find people to date, but on the other hand, there is no force to accomplish this. I think that renders connecting with folks easier. »

MeetMe’s Family-Like ambiance Creates a Down-to-Earth business Culture

MeetMe could have over 100 workers now, but it’s nonetheless a family group affair, with Catherine as Co-Founder and VP of Brand Technique and Geoff as President.

« With 1.1 million people logging in each and every day, it’s not possible to can that scale without a phenomenal team that builds the merchandise, » Catherine said. « we’ve an extremely fun group, extremely revolutionary, very smart, and I love them. »

Another huge difference regarding the organization could it possibly be isn’t situated in active cities like Silicon Valley or New York that are currently diluted with so many matchmaking programs.

Instead, it could be found in the quaint, charming area of brand new Hope, Pennsylvania (that has just over 2,500 residents).

Catherine said staying in brand new Hope is among the woman preferred facets of MeetMe as it fosters a business culture that’s down-to-earth, relatable, and enjoyable though hardworking.

« its a very walkable city possesses been an excellent option for all of our tradition since it permits men and women to get locations and go out, » she said.

Last Thoughts

When the Cook household introduced MeetMe to life 11+ in years past, they put exclusive angle on interacting and dating on the web. One of their own biggest objectives going forward will be hold that momentum heading as they find better yet strategies to connect people for friendship, dating, relationships, or whatever it’s they could be searching for.

« We’re only from the tip of the iceberg, generally there’s more we are able to do in order to produce higher quality contacts, enabling men and women to have much longer and better chats with others, and that’s very interesting for us, » Catherine mentioned.